2.21.2007

I was reading Parkdale Pictures today, and JT had this story about Win Butler, the lead singer of The Arcade Fire, dissing U2 and other bands that allow themselves to be mass marketed. He said to NME:

"I don't know if U2 started it, or The Stones or Oasis but a lot of bands think in terms of: 'I'm going to be the biggest band in the world. Fuck all those bands who've got no ambition'. I think that's a total crock of shit.

"There's nothing less interesting to me than the idea of marketing the fuck out of something so people are forced to like it. Some bands are just manipulating people to buy music. That's how 90 per cent of the record industry works! It's basically the same as selling a fucking toaster or a cruise package."

That's a really good point, if it came from anyone else in the indie community. But The Arcade Fire is the most over-hyped band on the planet. They're JUST OK. They are not 'brilliant', no matter what my hero David Bowie says. They can't even write a decent chorus. They just change the key.

The astronomic ascension to the pinnacle of the Rock world of this band is one of the things that drives me crazy about the industry. I call bullshit on it.

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